Your assignment is to analyze the case study $2$ in your eBook,$$Competition in the Craft Beer Industry in $2020,$and write an analysis report of a minimum of $7$ pages according to the analysis outline provided for this course.For this assignment, you are analyzing an industry, not a company. Follow the outlinePlease review the outline in Appendix $1$ in your syllabus:Introduction$*$ Brief history of the industry$*$ Information about the industryMain Body of the Paper$*$ Summarize companys competitive strategies$*$ Complete analysis of external environment $[$industry$],$ and internal resources$/$capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc.$*$ Analyze financial data using ratio analysis. Additional sources for companys financial information can come from annual reports, Yahoo Finance, etc.$)*$ Statement of Problems and$/$or Purpose of analysis $($Specify the salient problem, and explain why selected.$)*$ Identification of strategic alternatives available $($a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level$).*$ Recommended strategic alternative $($include support$)*$ Implementation plan $($activity plan$)$ recommended for the industry $($including challenges and issues$).*$ Evaluation and control planConclusion$*$ Short Summary$*$ Reference section$*$ Support materials for the company or the industry if needed. $($Research documentation$)$