Your assignment is to analyze the case study $2$ in your eBook, Competition in the Craft Beer Industry in $2020,$ and write an analysis report of a minimum of $7$ pages according to the analysis outline provided for this course.

For this assignment, you are analyzing an industry, not a company. Follow the outline

Please review the outline in Appendix $1$ in your syllabus:

Introduction

Brief history of the industry

Information about the industry

Main Body of the Paper

Summarize company$$s competitive strategies

Complete analysis of external environment $[$industry$],$ and internal resources$/$capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc.

Analyze financial data using ratio analysis. Additional sources for company$$s financial information can come from annual reports, Yahoo Finance, etc.$)$

Statement of Problems and$/$or Purpose of analysis $($Specify the salient problem, and explain why selected.$)$

Identification of strategic alternatives available $($a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level$).$

Recommended strategic alternative $($include support$)$

Implementation plan $($activity plan$)$ recommended for the industry $($including challenges and issues$).$

Evaluation and control plan

Conclusion

Short Summary

Reference section

Support materials for the company or the industry if needed. $($Research documentation$)$