Your assignment is to develop the concept for a new business for this market space. For example, you may decide that thereought to be a business coordinating the sharing of lawn mowers. (You don't have to pull a FredSmith on this assignment.) are two main deliverables. 

First, you're to work out the value proposition includingtarget market, problem addressed, your solution, and the points of difference between yoursolution and what's currently available. 

Limit this part to 500 words, if possible. 

Second, you're to specify how your business might attempt to capture some portion of the value generated and answer whether that value would be sufficient to build a viable business. 

Limit this part to roughly 250 words.