Question: Your assistant planner has found a four - week media mix that can deliver an impressive 8 7 % reach of your target market of

Your assistant planner has found a four-week media mix that can deliver an impressive
87% reach of your target market of men 18-24 years old, with 300 GRP's. What's the
average frequency for this buy? (Show work)
Answer:
Your assistant planner has found a four-week media mix that can

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

2. What are the total gross impressions? 3. What is the reach? Print media works the same way as broadcast. Each reader of a magazine title is considered an impression. Totaling all readers of each...

Q:

You put together a four-week media buy with a 62 reach and 3.2 frequency. What are the GRPs for this buy? (Please show your work). A similar buy delivers 230 GRPs but only a 50% reach? If you reach...

Q:

\ begin { tabular } { lccc } Program & Household & Adults 1 8 - 3 4 & Women 3 5 - 5 4 \ ( { } ^ { 6 } \ ) \ \ \ hline \ hline 6 0 Minutes & 6 . 2 & 6 . 9 & 5 . 0 \ \ The Big Bang Theory & 7 . 4 & 6 ....

Q:

Your assistant planner has found a four - week media mix that can deliver an impressive 8 7 % reach of your target market of men 1 8 - 2 4 years old, with 3 0 0 GRP ' s . What's the average frequency...

Q:

post DataXu: Selling Ad Tech On June 20, 2016, DataXu CEO Mike Baker surveyed the beachfront at the Cannes Lions International Festival of Creativity. Each year, Cannes, a seaside town on the French...

Q:

ASSUMPTION UNIVERSITY GRADUATE SCHOOL OF eLEARNING Master of Science in Management SCIT Building 9th floor, 88 Moo 8 Bangna-Trad Km 26, Bang Sao Thong, Samutprakarn 10540 Thailand Tel: + 66 2 7232944...

Q:

Read the case study and please answer the follow questions- Outline the major strengths, weaknesses, opportunities, and threats (SWOT) that Mistine should place emphasis on in a bid to achieve a...

Q:

Q: Outline the major strengths, weaknesses, opportunities, and threats (SWOT) that Mistine should place emphasis on in a bid to achieve a competitive advantage and command a large share of the Thai...

Q:

The Final Paper demonstrate of the reading as well as the discussion ponts. The purpose of this assignment is to the concepts studied in this into a cohesive and paper. The Final Paperwill be titled...

Q:

MRKT 310 Principles of Marketing Strategic Marketing & Value for the Customer Please use the service offering below; Lyft PRODUCT CHOICE & CONTENT Your focus will be on the domestic, or U.S....

Q:

Measuring intelligence is another area where a principal component analysis is often used. There is not just one test that can be used to accurately measure a persons intelligencethere are several...

Q:

1. The net charge through a cross section of a circuit element is given by q(t) = 2t + t^2 C. As usual, t is in seconds. Find the current through the element in amperes. 2. The current through a...

Q:

Which of the following is not a possible cause of financial distress? Multiple choice question. Legal bankruptcy Technical insolvency Business failure Accounting regression

Q:

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...