Your brief is to develop a business and marketing plan for an influencer to analyse current realities and then craft a comprehensive and executable plan to achieve realistic economic goals over the next three years. You may present your growth plan for any existing or new influencer. The business and marketing plan must be presented in a comprehensive document that should include the following:

I chose a fictional influencer named Tony Gibbs (Lives in South Africa and he is influencing braai/Barbequing equipment and products such as meats and grilling tools etc. He can also influence venues where he is barbequing to get more profit out of this influencing industry) the goal of the project is to get the influencers net worth doubled within three years.

Question: Develop a industry analysis for Tony as a influencer using Porter's Five Forces.