Question: Your client Fancy Tees is an ecommerce start up that began operating in late 2018 and sells luxury soft t-shirts through a subscription business model.
| Your client "Fancy Tees" is an ecommerce start up that began operating in late 2018 and sells luxury soft t-shirts through a subscription business model. | ||||||||||||||
| Customers may cancel their subscription at any time, are not locked into a specific length of time, and pay each month until the subscriber cancels her/his membership | ||||||||||||||
| Subscribers receive one shirt each month at membership price of $40 and do not purchase additional items outside of the subscription. Non-subscribers cannot purchase a shirt unless they subscribe. | ||||||||||||||
| It always costs Fancy Tees $10 to produce a shirt and in 2018 it cost $5 to ship a shirt from its production facility in Italy to the US for sale. | ||||||||||||||
| The primary way Fancy Tees sells its shirts is through Instagram Ads and it gifts a minimal number of shirts to influencers. | ||||||||||||||
| In 2019, Fancy tees invested in a high tech screen printer to make their shirts even fancier. | ||||||||||||||
| To Do: | ||||||||||||||
| 1) Create a 3 year Cash Flow projection beginning in 2020 on the Financial Forecast tab | ||||||||||||||
| 2) Identify & Correct any potential errors/issues in the historical financial statements | ||||||||||||||
| 3) Identify any KPIs or potential cash issues you may want to discuss with with your client | ||||||||||||||
| **Don't forget to put any notes or questions in the Notes tab provided! | ||||||||||||||
| ** This is not intended to be a detailed/lengthy exercise! Please do not spend longer than 2 hours on this and feel free to email with any questions or points of clarification. | ||||||||||||||
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