Your client is Well Being (WB), a private healthcare company based in Germany. Well Being operates 10 hospitals in Germany (in comparison to 1,000 public hospitals). These hospitals are normally half the size of the public ones and are not providing Accident and Emergency (ER). Revenue comes from patients claiming their own private insurance or paying by cash. In 2012 Well Being had revenues of €100 m (<1% share in the market) and an operating profit of €0.5 m. Their main competitor is the governmental national health care (NHC). NHC wants to collaborate with WB on standard children’s health care cases. At the same time, WB would like to expand to neighboring countries as a niche health care provider, focusing on standard out-patient operations for children, no surgeries or emergency cases.

Question: Present two strategic objectives for the company in each scorecard category, and find key performance indicators for each. Further, propose targets, activities and budgets for reaching EACH ONE OF THEM.

Answer rating: 100% (QA)

Strategic Objectives and KPIs for Well Being WB Financial Objective 1 Increase market share within private healthcare to 5 by 2027 KPIMarket share percentage calculated by dividing WBs revenue by tota... View the full answer