Question: Your colleague, Emmanuel Eze, is studying this Figure from Chapter 4 of your textbook. His brother works for Pfizer Inc. in their Research and Development

Your colleague, Emmanuel Eze, is studying this Figure from Chapter 4 of your textbook.

His brother works for Pfizer Inc. in their Research and Development division. Emmanuel

is wondering what should be the proper classification of his brothers role in the

company: primary activity or support activity? Please advise him. Be sure that there is

clarity in your answer. (3 marks)

Textbook: Thompson, Peteraf, Gamble, and Strickland, Crafting and Executing Strategy, 23rd edition, 2022 (with selected cases) (Comment about this textbook)

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