Your college wants to include direct marketing in its promotions to attract new students for the next semester Describe how it may use any THREE (3) tools of direct marketing (12 marks) Evaluate the benefits to be gained from using differentiated marketing (8 marks) Your college wants to include d...

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Business Ethics A Stakeholder And Issues Management Approach

ISBN: 9781523091546

7th Edition

Authors: Joseph W. Weiss

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Business Ethics A Stakeholder And Issues Management Approach

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