Your company advertises heavily on Twitter and is interested in understanding what factors affect an individuals decision
Question:
Your company advertises heavily on Twitter and is interested in understanding what factors affect an individuals decision to click on an advertisement. You collect data that includes Click (the outcome of interest) and the following covariates: Previous Click (have they clicked on an ad before), Age, Gender, Device Type (iPhone, Android, Computer), Estimated lncome, and Time Of Day (time of day they are viewing the ad). You have fit the following three models:
• m1: containing Previous Click, Age, Gender, Device Type, Estimated income, Time Of Day
• m2: containing Previous Click, Age, Device, Estimated Income
• m3: containing Previous Click, Age, Estimated lncome What is the odds ratio associated with a $10,000 increase in estimated income?