Question: Your company has tasked you with conducting a usability study to understand how users interact with their news portal website. The goal is to gather

Your company has tasked you with conducting a usability study to understand how users interact with their news portal website. The goal is to gather insights that will inform a

redesign of the website to better meet customer needs. For this study, you have chosen to use an eye tracker and a traditional keyboard

-

mouse desktop setup

(

see the image

below

) .

During the study, participants were asked to browse the website as they normally would for

30

minutes. Both the desktop platform and the eye tracker automatically

recorded interactions, complete with timestamps. Below are several behaviors or patterns of interest to the company, accompanied by a list of data recorded by the system.

Based on the lecture on eye tracking, match the data to the relevant behaviors or patterns to determine which data would best help you understand each specific behavior or

pattern.

User hesitation or uncertainty

Navigation efficiency and flow through the website

Frequency of user interactions

Content engagement depth

Areas of the website that attract visual attention

Your company has tasked you with conducting a usability study to

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