Your company is about to introduce a brand new innovative shapewear product to the market and would like to assess the growth potential of this new product.

i. Give detailed explanation of a suitable marketing model/ theory that you can use to assess how well is the growth potential of your product.

ii. Explain a marketing model/ theory that you can use to assess the profitability of your new product.

PLEASE NOTE THAT YOUR EXPLANATION IS TO GUIDE ME ON THE BEST THEORIES AND MODELS THAT A COMPANY CAN USE TO ACHIEVE MARKET GROWTH AND PROFITABILITY. THANK YOU!