Question: Your company is growing quickly, and you'd like to develop a branding strategy for the multiple product lines you now have. You'd like to take

Your company is growing quickly, and you'd like to develop a branding strategy for the multiple product lines you now have. You'd like to take advantage of the positive brand equity you have and promote the overall company brand. You would also like to develop the individual brands that are very different with their own branding strategies. Which branding level would be the most strategic for your company?

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