Question: Your company's reference prices have traditionally been higher than those of your competitors. How can you leverage reference price effects to your advantage? * A)

Your company's reference prices have traditionally been higher than those of your competitors. How can you leverage reference price effects to your advantage? * A) Maintain high reference prices to signal premium quality. B) Implement everyday low pricing (EDLP) to match competitors. C) Use price anchoring by displaying the higher reference price alongside the current price. D) Lower all prices to compete directly on price

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