Question: Your e - commerce company completed an A / B test of a new personalized recommendation system. The data shows that when customers receive personalized
Your ecommerce company completed an AB test of a new personalized recommendation system. The data shows that when customers receive personalized product recommendations, they spend an average of $ more per purchase. However, implementing and maintaining this system would cost $ per year.What factors would you use determine if this investment is worthwhile?Make sure to include why each of these factors are relevant to your decision
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