Question: Your e - commerce company completed an A / B test of a new personalized recommendation system. The data shows that when customers receive personalized

Your e-commerce company completed an A/B test of a new personalized recommendation system. The data shows that when customers receive personalized product recommendations, they spend an average of $12 more per purchase. However, implementing and maintaining this system would cost $50,000 per year.What factors would you use determine if this investment is worthwhile?Make sure to include why each of these factors are relevant to your decision

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