1. Your e-commerce design company has received a request to help create an e-commerce presence and solution for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Your design team meets with the owner of Tucci's and documents the following business facts:

Tucci's understands the market they want to target is health-conscious "foodie" consumer market.

Location is key, offering pick-up and delivery of freshly prepared gourmet foods. Tucci's is targeting local customers willing to pay the premium for their products.

The key differentiator is having good recipes, quality ingredients, and an effective delivery system.

The owners of Tuccis recently returned from a specialty food conference, Specialty Food Associations Business Summit. They were impressed with the keynote presenter, Tony Cox, founder of the 5th Food Group, a direct marketing consultancy based in Chicago. According to Tonys analysis, the fastest-growing e-commerce food businesses share five common traits:

1) A key differentiator, whether its price, selection, or service

2) An adequate number of products to drive traffic to the site and a high enough profit margin

3) A well-designed, easy-to-use website

4) A strategy for driving site traffic

5) Exceptional customer service

question: - As part of the marketing strategy, describe how model facilitates closed loop marketing. provide an example how it works and describe its benefits and value proposition.