Your final case study will be a narrated PowerPoint presentation using Kaltura, and will be

evaluated using the rubric provided. You must have $20$ slides plus the title page and reference

page.

Case Study Planning Tip:

Go through and read the case twice, once for a quick overview and once to understand the facts.

Make a complete list of the problems and issues that the company needs to address.

Look for opportunities to apply the concepts from the text book.

To meet the course expectations for this presentation, consider the following suggestions:

$$ Your presentation should be clear, concise, and logical with an intuitive progression of

ideas and supporting information.

$$ Your presentation should be motivating and should convey the main idea. All

information must be accurate.

$$ Your presentation must be readable with well sized fonts. The background and colors

should enhance readability.

$$ Your presentation should be aesthetically pleasing. Use appropriate headings.

The Ten Commandments of Case Analysis $($Adapted from Thompson et$.$ al$.)$

$1.$ Go through the situation twice, once for a quick overview and once to gain full command of

the facts; then take care to explore the information in every one of the case exhibits.

$2.$ Make a complete list of the problems and issues that the company$$s management needs to

address.

$3.$ Be thorough in your analysis of the company$$s situation.

$4.$ Look for opportunities to apply the concepts and analytical tools in the text chapters$$all of

the cases in the book have very definite ties to the material in one or more of the text

chapters!

$5.$ Look for opportunities to apply international$/$global concepts to the cases. Make sure you

addresses issues that may be similar or different in international settings.

$6.$ Support any and all off$-$the$-$cuff opinions with well$-$reasoned arguments and numerical

evidence; don$$t stop until you can purge $$I think$$ and $$I feel$$ from your assessment and,

instead, are able to rely completely on $$The analysis shows.$$

$7.$ Prioritize your recommendations and make sure they can be carried out in an acceptable time

frame with the available resources. Include the timeframe and resources needed to comply

with the recommendations.

$8.$ Support each recommendation with persuasive argument and reasons as to why it makes

sense and should result in improved company performance.