Your final project is to create a marketing plan for UBER. The marketing plan will introduce and promote UBER in a new country (Thailand). You must address all of the points required in the table below.

Segmentation and Targeting Analysis. Define and explain why segmentation is needed. Explain the approach taken (e.g., the use of demographics) taken, and name market segments. Define and explain why targeting is needed, and roughly size your target market.

Marketing Strategy. Explain and support your marketing mix component decisions, using the 4 P's, academic concepts, and academic reference sources.

Financial Projections. Present a summary spreadsheet. For example: years 1, 2 and 3 units sold, sales volumes. Estimate marketing expenses for promotions/advertising. What is the projected timeline of the service life cycle's introduction and also growth stage?