Question: Your final project is to create a marketing plan for UBER. The marketing plan will introduce and promote UBER in a new country (Thailand). You

Your final project is to create a marketing plan for UBER. The marketing plan will introduce and promote UBER in a new country (Thailand). You must address the points required below. PLEASE NO PLAGIARISM.

Executive Summary. This provides a busy executive everything he or she needs to know to invest (or not) in your proposal. It captures your key proposal and recommendations/decision factors and projected outcomes of the plan's recommendations. Note: This is not an introduction to the marketing plan. Typically, the executive summary is written after the plan has been completed.

Company Overview. A brief description of the company, including its mission statement, background, and competitive advantages.

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