Question: Your firm is planning to develop a sales promotion plan for one of its products that has never been promoted. Your Managing Director (MD) has

Your firm is planning to develop a sales promotion plan for one of its products that has never been promoted. Your Managing Director (MD) has asked you to analyze and recommend sales promotional strategy for the product. He specifically asked that you outline Four (4) possible areas the sales promotional strategic analysis will cover and recommend with justification, Two (2) appropriate promotional strategies for the product. Provide your response to the (MD).

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