Your first assignment is to develop an integrated marketing plan to introduce lululemon's new and highly innovative product to the market. The strategy should aim to raise brand awareness and stimulate sales while also bringing the brand's message about the importance of diversity and inclusion to a broader audience. By applying a holistic, comprehensive narrative, integrated marketing plans ensure that target groups receive a consistent message across all channels.

Your brief should focus on building a strategy for a plan that is both innovative and powerful enough to advertise the company's offering and offer captivating and relevant storytelling.

A marketing plan can be created in any of the following formats: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Google Docs, Google Sheets, or Google Slides $($although we note that the example answer you can view once you complete the assignment is in Microsoft Word$).$

The questions that your creative brief should answer include, but are not limited to:

What is the plan's main objective?

Who is the target audience?

What is the plan's primary message?

What channels will you use?

What assets will you require?

Who will be engaged in the project?

What is the project timeline?

How will you measure the results?

We challenge you to think outside the box about how one of the most recognizable and leading performance apparel brands can raise awareness of its commercial activities while also making a difference in communities.