Your first task is to create an article that examines and evaluates the marketing mix of an organisation of which you are familiar. The article should focus on two/three elements of this organisations extended marketing mix. Give consideration as to how the integration of these elements within a recent marketing campaign have enabled it to achieve its marketing and organisational objectives. The editor has requested that your article includes an examination of impact of digital media. For comparative purposes, you may wish to draw on best practice examples from within the industry as part of your evaluation.