Question: Your friend has two alternative proposals to address the decrease in sales and foot traffic instead of changing the brand name. Please critique the alternative

Your friend has two alternative proposals to address the decrease in sales and foot traffic instead of changing the brand name. Please critique the alternative proposals given below and briefly summarize the advantages and disadvantages of each.

In your answers take into account the larger trends in food and beverage industry, the competition in the coffee industry (especially between Dunkin, Starbucks, and McDonald's) and their degree of differentiation from each other.

a) Decreasing prices to increase demand.

b) Amping up pastry menu.

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