Your friend Kiersten has owned a flower shop in downtown Fredericksburg for the last 5 years. It's
Question:
Your friend Kiersten has owned a flower shop in downtown Fredericksburg for the last 5 years. It's done well, but business has leveled off and she's hired you to help her. You see that she's kept good records and has an extensive database of customers so you suggest she use CRM to help her grow.
Prepare a report on what she can do to use CRM to grow her business for next Valentine's Day.
definitions on what it is and why she needs it
tell why CRM will help the sales department, then give 2 examples of other departments that will also benefit from it - and why
let your creativity help Kiersten - share 3 specific marketing campaign ideas that she could do that leverage a CRM system
Note - these should be things that would have been difficult or impossible without CRM
Introduction To Materials Management
ISBN: 978-9386873248
8th edition
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen