Question: Your general manager has heard that the e-commerce giant (lets pretend Amazon.com) is about to enter the online hotel distribution game. As he knows little

Your general manager has heard that the e-commerce giant (let’s pretend Amazon.com) is about to enter the online hotel distribution game. As he knows little about distribution issues, he has asked you to assess the positives and negatives of adding this new channel to your existing extensive portfolio of electronic distribution channels once the service comes to your city.

(1) Make (and justify) a recommendation on whether you think it would be beneficial for a hotel to distribute itself through Amazon’s new service?

(2) Highlight and explain to an unknowledgeable reader three major advantages of adding Amazon as a distribution partner.

(3) Highlight and explain to an unknowledgeable reader three challenges with using Amazon as a distribution partner.

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Answer1Pegasus Become an expert hotel marketer with our free resources subscribe Home Blog Consumers want Amazon to be a travel booking site what can hotels learn Consumers want Amazon to be a travel ... View full answer

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