Question: Your goal is to learn whether there are difference among Target, Walmart or Best Buy customers in their awareness of the Best Buy advertising campaign.
Your goal is to learn whether there are difference among Target, Walmart or Best Buy customers in their awareness of the Best Buy advertising campaign. You measured where you asked customers about Best Buy advertising campaign: 1 = Target, 2 = Walmart, 3 = Best Buy. You also measured whether customers have heard about the recent Best Buy advertising campaign as 1 = yes, they have heard and 2 = no, they have not heard about the campaign. Which test do you need to run to answer your question?
Group of answer choices
Independent samples t-test
Correlation
Paired-sample t-test
ANOVA
Cross-tabs
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