Question: Your manager is interested in how the website performance for the Google Merchandise Store was impacted by COVID. You should collect and compare data for

Your manager is interested in how the website performance for the Google Merchandise Store was impacted by COVID. You should collect and compare data for the months of December 2019 to February 2020 (T1), March 2020 to May 2020 (T2) and December 2020 to February 2021 (T3). Timeframes T1 and T2 measures the analytics before and after the environmental activation (i.e., COVID) on the firm. Comparing T1 and T2 can adjudge the short-term impact of COVID on the firm. Comparing T1 and T3 can provide insights on log-term impact of COVID 19 on the firm. Note: Make sure you adjust the Google Analytics demo account date filter in the upper right-hand corner to the desired time frame. Prepare a report to answer the following queries by your manager using data from the Google Analytics demo account.

2. How did the sessions to the Google Merchandise Store change short-term and long-term?

3. What was the page with the most pageviews in Timeframes T1, T2 and T3?

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