Question: Your MissionPractice systematic customer segmentation using three real business scenarios representing different market types.Case Study Instructions:For EACH of the three case studies below, create ONE
Your MissionPractice systematic customer segmentation using three real business scenarios representing different market types.Case Study Instructions:For EACH of the three case studies below, create ONE specific customer segment using all four segmentation criteria:Demographic: Age, income, education, job title, family statusPsychographic: Values, motivations, lifestyle, personality traitsBehavioral: Usage patterns, buying habits, technology adoptionGeographic: Location, regional factors, urban/suburban/ruralCase Study A: B2B Marketing Automation SoftwareCompany: "LeadFlow Pro" - Marketing automation platform for small to medium businessesService: Email campaigns, lead scoring, customer journey tracking, analytics dashboardPricing: $299/month for up to 5,000 contactsTarget Market: Growing businesses that want to automate and optimize their marketing efforts
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