Your Name: To develop a great retail strategy, you must understand the competition. So far, youve learned about the value retailers bring to consumers, distribution channels, types of retailers, consumer buying behaviours and what the industry refers to as the retail mix. Today, youll be putting your knowledge to the test by analyzing the competition. In Week 1 your group chose a retail concept by focusing on a specific consumer lifestyle/event. Write your groups chosen lifestyle/event here: You also assigned one competitor to each group member. Write the name and URL of the competitor that was assigned to you below: Competitors Name URL Finally, you studied the retail mix in Weeks 1 & 2. For a refresher, visit the textbook Chapter 1, Page 18, Exhibit 1-8. You will be looking at the way your competitor has organized their retail mix (using 4 of the 7 elements) and reporting back to your group with your findings. Think of this as a spy mission, where youll be learning about the industry best practices your competitor uses. Your group can use this information as inspiration when creating your online store. Like in all inn