Question: Your organization recently held a focus group and your research team watched in horror as three of the seven participants swore they would never buy

Your organization recently held a focus group and your research team watched in horror as three of the seven participants swore they would never buy your product again until new features were added. Why would it be a mistake to immediately recommend adding the features they demanded?

A. Two of three seemed to have trouble expressing themselves, so you can't trust what they said.

B. The mood was off in this group for some reason; better to ignore what they said.

C. You can't please everybodythe product would get too expensive.

D. It's not wise to generalize results from focus groups; additional research is needed.

E. You don't know if these were expert users or newbies with little experience.

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