Your place of employment is seeking to bolster its public image by expanding its philanthropy and community outreach. Your manager has put out a call for proposals and you see this as a great opportunity to secure investment for an important social cause. As an advocate, you are responsible for drafting a pitch for your manager, a press release for the media relations team, and a formal proposal for the Board of Directors.

Part B: Persuading the Public: A Press Release Draft a press release for a local news source. Your letter should be framed as an appeal to the editor and the general public. Locate TWO recent articles that highlight cases or concerns associated with your cause and refer to them in support of your argument (these sources should be newspaper/magazine articles or peer-reviewed journal articles). Why should the public care about this issue? What recent reports or evidence can you refer to?

Considerations: Use this opportunity to persuade (pathos) and inform (logos) the average reader, who may have no prior knowledge of the cause, or maybe disinterested. You are trying to galvanize support through emotional appeals and logical reasoning. Consider your audience and how you will persuade them. Bear in mind that as a public representative of the employer, your letter will require assessment and approval from the media relations department.

Answer rating: 100% (QA)

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