Question: A client needs a survey done quickly and is on a limited budget. The clients target market consists of persons from 25-to-54 years old. You

A client needs a survey done quickly and is on a limited budget. The clients target market consists of persons from 25-to-54 years old. You suggest an email questionnaire survey. Your colleague argues that Internet samples never produce representative samples, because so many households are not online.

How would you respond to your colleague, and why would an email survey produce the data needed, given your time and budgetary constraints? Support your answer with secondary data.

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