Question: Your process improvement team was working on a sales force effectiveness initiative. An action item resulting from the initiative was to implement a training program

Your process improvement team was working on a sales force effectiveness initiative. An action item resulting from the initiative was to implement a training program with the sales force to teach it to be more consultative in its sales approach. There are 10 people in the sales force. The average sales per person thus far have been $10,000 per person per month. The sales manager has a goal to increase sales by 20% this year. The sales manager and your team do a forecasted root cause analysis and determine that 30% of the sales growth is reasonably achievable by the training program but that the remaining 70% will come from other factors like incentives and new pricing programs. The sales manager is about 50% confident in these projections. The training program can be done at a cost of $1,000 per person.

What is the monetary value of your improvement? What is the ROI on the improvement?

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