$`$ Your progress

A mailshot is direct marketing using the postal service. The success of a mailshot is measured by how many recipients respond and this is dependent on the quality of the recipient database. Emails are the modern alternative. However, unlike emails the large majority of well$-$designed and properly targeted mailshots are actually opened. This is because they can be held, are eye$-$catching and engaging on the outside. It is also because they are now used much less often due to the prevalence of email campaigns. Mailshots are very effective at reinforcing messages from a broadcast marketing campaign and can provide a good return on investment. Equally, a poorly targeted mailshot campaign creates a bad image and generates few sales.

A mailshot would work well with a radio advert campaign.

Please select the correct answer from the options shown.

$,$ TRUE

$,$ FALSE

$,$ CANNOT SAY