Your proposal should also include two appendices. Will consist of a strategy map that includes the elements below: Business need: Explain what is prompting this project and the need for action. Summarize why this is considered a project and not a task. Analysis of the situation: Identify the organization's strategies, goals, and objectives. Recommendations: Explain why the project should be undertaken and how it will meet organizational goals. Evaluation: Describe the plan for measuring the benefits the project will deliver.