Your quick market snapshot revealed some interesting data. Developers and smartphone manufacturers like Apple and Microsoft tell you that they're buying the new Chipz because there is a research and development report that claims that Chipz consume less power than Particles. The study indicates that it reduced power consumption $50\%$ better than Particles. The developers and manufacturers, feeling pressure from consumers to be more energy efficient and also have longer battery life, are interested in exploring ways to continue to decrease power consumption of their chips. What do you do next?

Our Research & Development team needs to jump on this. We invented Particles, and we should be able to invent the next generation chip. You organize a cross$-$functional team to look at the market, current technology, and R&D projects in the works to see if they need additional resources to come out with a new and improved Particles.

We need to protect our positioning strategy in the market. Our sales people need to be armed with more than three years of data demonstrating Particles' functionality. They need the tools to communicate with existing customers about Particles' proven record in comparison to this new product, which has only one study and a limited scope.