Your report will be evaluated based on integrating course content; the clarity,

appropriateness, and the assessment of the idea itself; along with complying with the

expected section headings and structure. In your report:

$$ Identify a case study of a company innovation project that has been well$-$documented.

You may choose to use an example from your organization if it has been written about

and published publicly.

$$ Using publicly$-$available sources in combination with interviews where possible,

summarize the innovation project from its inception to its conclusion, including:

o Insight: the original insight or observation leading to the innovation

o Problem: description of the problem the innovation addressed and$/$or the unmet

needs

o Customer: description of the ideal customer who has the problem

o Solution: description of the product and its core features

o Development: address what was required to develop$/$produce$/$manufacture the

product

o Launch: describe how was the product made known to customers and where

could they get it$?$

$$ Analyze whether the project could be termed a success or failure. Identify which

factors were influential to that outcome. Propose a feature that could be added to the

next version of the product.

$$ Share best practices observed in the case study to apply to future innovation projects.