your research question is: How does the perceived ease of use, personalisation, level of interest and connection with surroundings impact individuals' willingness to pay for an AI app on a tour?

Your hypothesis:

1. Users who find using an AI app on a tour easy will be more willing to pay for it compared to those who find it difficult.

2.Individuals who perceive the AI app as highly personalised will be more willing to pay for it compared to those who perceive it as less personalised.

3.Individuals who are more interested in using the AI app on a tour will be more willing to pay for it compared to those who are less interested.

4.Individuals who feel more connected to their surroundings while using an AI app on a tour will be more willing to pay for it compared to those who feel less connected.

Assuming this is your survey:

1. How familiar are you with Artificial Intelligence.?

• Very Unfamiliar
• Unfamiliar
• Neutral
• Familiar
• Very Familiar

2. Would you be willing to pay for an app that uses AI for tours?

• Yes
• No

3. How do you personally think you would find using a AI app on a tour for the first time?

• Very Hard
• Hard
• Neutral
• Easy
• Very Easy

4. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

5. My interaction with AI during a tour would be clear and understandable.

• Strongly disagree
• Somewhat disagree
• Neither agree nor disagree
• Somewhat agree
• Strongly agree

6. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

7. To what extent do you believe using AI would change how you were connected to your surroundings?

• Much less connected
• Less connected
• Neither more or less connected
• More connected
• Much more connected

8. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

9. To what extent would using AI change the personalisation of your experience on a tour?

• Much less personalised
• less personalised
• Neither more or less personalised
• more personalised
• Much more personalised

10. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

11. To what extent would your interest level be changed by using AI on a tour?

• Much less interested
• Less interested
• No change
• More interested
• Much more interested

12. How would this impact your willingness to pay for an AI app?

• More willing to pay
• Neutral
• Less willing to pay

13. Rank the order which items would most affect your overall experience while using a AI app.

• Ease of use
• Interactivity
• Prefer not to say

What conclusion do you think the survey want to reach and what kind of analysis and charts are required to support that conclusion using SPSS app.