Your restaurant chain which is very profitable is considering unrelated diversification and is planning on entering the transportation industry. In assisting with their decision, you are required to develop a perceptual map of the transportation sector, focusing on the following services:

a. Route taxis

b.School bus service

c. Courier service

d. Metered/private taxis

e. Minibusses (e.g. Mandeville/Kingston, Sav/Kingston etc.)

f. Private/hired buses(e.g. JUTA)

g. Luxury buses (e.g. Knutsford Express)

Provide your interpretation of the map and make appropriate recommendations to your CEO.