Question: Your revised mission statement got Theresa thinking- we really need to kick our research into high gear. We've been talking for a long time about
Your revised mission statement got Theresa thinking- "we really need to kick our research into high gear. We've been talking for a long time about expanding our target markets. I'd like to see if there is any interest from the Millennials in our products". She has asked you to put together a survey that would adequately capture the interest of this new potential market. You should come up with an assortment of questions (quantitative (numbers) and qualitative (information). Please create a survey with at least 10 questions that you think will give Mart-Rivers the data that they need to move forward with exploring this target market. Explain why you choose that question, is it quantitative, Qualitative, Primary, or Secondary research, and provide your explanation of what you expect to use this research information for.
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