Question: Your second case analysis will be using Case 08 on page C-101. The case is titled: Cooper Tire & Rubber Company in 2014: Competing in

Your second case analysis will be using Case 08 on page C-101. The case is titled: "Cooper Tire & Rubber Company in 2014: Competing in a Highly Competitive Market for Replacement Tires." After reading the case, answer the following:

2. What are the primary components of Cooper Tire's value chain?

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