Your submission is a word document that clearly includes the following key headlines $$

$1.$ Executive Summary

$2.$ Table of Contents

$3.$ Identify the gap in the market that the new theme park will fill. Include an industry $/$ competitor overview.

$4.$ Identify the demographic, psychographic and behavioral segments that the new theme park will appeal to$.$

$5.$ Identify the key internal and external buyer behaviour influences that may affect a future customer of

the new theme park.

$6.$ Write a summary communications plan for the new theme park, based on $6-$months before opening.

$7.$ Explain how Paid, Owned, and Earned Social media will help in promoting the new theme park.

$8.$ Appendix $$ Graphs, charts etc.

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