Write a Marketing and Communications plan for a new theme park in Dubai:

Consider the followingYou work for a Marketing and Advertising agency in Dubai. One of your key clients wants to

open a new theme park in the Dubai area, with a different set of experiences.

There are already a number of different theme parks, and your client wants to differentiate

themselves and appeal to a completely different set of customers.

You have been asked to use your Marketing and Communications knowledge to give a

professional structure to the contents.

Your client wants you to think very differently about the theme park contents and how it

should be communicated.

Your submission is a Word document that clearly includes the following key headlines $$

$1.$ Executive Summary

$2.$ Table of Contents

$3.$ Identify the gap in the market that the new theme park will fill. Include an industry $/$

competitor overview.

$4.$ Identify the demographic, psychographic and behavioral segments that the new theme

park will appeal to$.$

$5.$ Identify the key internal and external buyer behaviour influences that may affect a

future customer of the new theme park.

$6.$ Write a summary communications plan for the new theme park, based on $6-$months

before opening.

$7.$ Explain how Paid, Owned, and Earned social media will help in promoting the new

theme park.

$8.$ Appendix $$ Graphs, charts etc