Your submission will have $3$ main sections:

Executive Summary $($highlighting the main issues and key insights$),$ analysis $($solutions you evaluated. Walk the reader through your logic$),$ and recommendations$/$next steps $($think of the immediate and future ideas$).$

$2-4$ unique data$-$driven visuals $($using tables, graphs, charts$)$

$4-6$ pages

Clean layout and design

Here are the main issues you need to solve:

Is HubSpot finding and serving the right set of customers? Given its position as a start$-$up company, should it widen its focus to serve any customer that comes its way? Or narrow their target by focusing exclusively on either Owner Ollies or Marketer Marys? Or by focusing exclusively on either B$2$B or B$2$C customers? Use calculations like CLV

HubSpot has begun to differentiate its products as it has learned more about its customers. What is the logical product roadmap?

Should it do more? Should its pricing strategy change too? Does the software$-$as$-$a$-$service $($Saas$)$ pricing model work for both Marketer Marys and Owner Ollies? Should HubSpot try to capture more value for either of these customers immediately?

Are Halligan and Shah being too stubborn by not doing any outbound marketing? Or should they continue to practice what they preach by focusing on inbound marketing alone?

Thinking about where HubSpot is in its stage as a company $($Crossing the Chasm$)$ and that Halligan and Shah want HubSpot to be marketing what salesforce.com is to sales. What would your plan of action be to make this happen? Why would you take these actions?

REQUIRED ANALYSIS

$)$ Unearthing the benefits and risks of inbound marketing and comparing and contrasting it with outbound marketing.

$)$ Analyzing the customer lifetime value of different customer groups to inform segmentation and targeting decisions and to develop strategies to reduce acquisition costs and increase retention.

$)$ Matching product strategy and pricing strategy to a target market. Analyzing the value delivery stream experienced by customers and choosing product strategies, pricing strategies, and promotion strategies to maximize value.

$)$ Assessing whether HubSpot can scale its business today only using inbound marketing techniques.