Your target $2-$week time span. You decide a date when your fictional two$-$week campaign starts

List of the content you will publish over two weeks. Each piece of content will

have

A date and time for publishing. Note if there is any special reason for the

date $($e$.$g$.$ it matches an outside event the post is covering etc.$)$

A type $($microblog$,$ blog, image, podcast, video$)$

A target platform $($your blog, Facebook, Instagram, Youtube, etc...$)$

A title and a summary

What metrics would you pay attention to$?$

The attraction type of the content: is this evergreen or timely $($or maybe

viral$)?$

$$ What analytics$/$metrics would you pay attention to for your platforms?

How would you generate the initial traffic?

A risk analysis: What could go wrong in the creation of the content? What could

go wrong with traffic generation? Why would your target persona not like your

content?