Your Task at Hand

Due to a tragic fire at O'Leary Inc's. Toronto office, most of the working documents, computers and relevant backups were lost. Whatever data was salvaged can be found in Appendix $1$ below. The Blue Jays have asked you to review the data and provide a recommendation as to how to proceed forward. CEO Mark Shapiro is expecting a formal, short business report in three weeks that covers the following key points:

Likely sources of O'Leary Inc's. primary research $(5$ Marks$)$

Potential sources of secondary research $(5$ Marks$)$

Specific commentary as to what $($if anything$)$ drives fan attendance and how to increase it$.$ Reference to key statistical terms must justify each insight. $(20$ Marks$)$

An insightful recommendation that is clear, very specific and is action orientated. The recommendation should address.Pricing, Promotion, Place, Product and People and must be based on the research in the Appendix $1.$ Reference to key statistical terms must justify each recommendation $(25$ Marks$).$

Potential limitations of the data and any ethical concerns that Mark must be aware of $(5$ Marks$)$