Your task in this assignment is to classify the examples listed below into one of the four categories on the product/market expansion grid. You will need to consider whether it is a new or existing product and new or existing market for the firm. Examples: 1. A wholesaler plans to double their retail sales team and sell more to their existing customers. 2. A shoe manufacturer is considering developing other products that may be of interest to their existing retail customers (such as socks, belts, shoe polish, hats, caps, etc.). 3. A specialist health food firm (that now only sells directly to end-consumers) is looking to introduce a new product in order to gain access to chemists' shops. 4. Wal-mart stores are planning to use more frequent discounts to attract more new customers. 5. McDonald's is creating new menu items to appeal to new, health conscious customers. 6. A successful accounting firm is just about to open their first international office. 7. A local plumber is thinking about buying a hardware store that is currently for sale. 8. A large real-estate company has just set-up an internet site that helps their customers to find qualified service providers in their area (such as, lawyers, accountants, movers, cleaners, and so on) 9. A small winery (that just makes and sells wine in bulk to wholesalers) is considering opening up a small restaurant on their property. 10. A local Chinese restaurant has expanded its menu to also include Vietnamese and Thai food because their customers were asking for it Instructions: Please put the numbers corresponding to the examples above into the appropriate boxes below. For example, if you think example # 1 is a good example for market penetration, put number 1 into market penetration box, etc. Market Penetration: Product Development: Market Development: Diversification