Your task Individually, you are required to submit a 100-word validation step and prepare a 1500-word written analysis, in which you must critically analyse your recent purchase of a product or service based on the 5-step Consumer Decision-Making Process. Please note that you will need to use the same product or service in this subject's second and third assessments, as all assessments are interconnected. Assessment Description. In this individual assessment, students will be given an opportunity to demonstrate their understanding and ability to explain consumer behaviour determinants by analysing the role of perception, attitude, and motivation in consumer behaviour. Assessment Instructions To help you start all three assessments in this subject on the right track, over the first three weeks of the trimester, your workshop facilitator will engage you and the rest of the class in preliminary discussions about the product or service you would like to choose. Please pay specific attention to your workshop facilitator's instructions regarding products/services that are not permissible. By the end of week 3, you must submit a validation step via MyKBS under the 'assessments tab' > 'Product/Service Validation' icon. In preparing this step, you must explain which product or service you will focus on in all three assessments, when and where you bought this product or service, and what 'need' and 'want' your chosen product or service fulfilled. You will also be required to take a selfie of yourself and your selected product or a selfie of you experiencing the chosen service and upload it in the validation step. The validation step is worth 5% of your grade in this subject, with 0% awarded for a rejected choice, 2.5% awarded for a partially approved choice, and 5% for an approved choice in full. Please note that you will not be able to submit any other assessment in this subject until your workshop facilitator has approved your choice, so be wise and don't be late. please provide text citation and provide kaplan harvard referencing style. provide detail information