Your task is to apply appropriate differences analysis to your AAConcepts XL Data Analyst data set to determine the target market descriptions for each of the five possible hybrid models. Please apply them to the designated Template.

Case 13.2 Your Integrated Case The Advanced Automobile Concepts Survey Differences Analysis Cory Rogers called a meeting with Nick Thomas. and Celeste Brown attended it. At the beginning of the meeting. Rogers's wife called with news that their veyearold daughter was having a stomachache at school. and he was to pick her up and take her to the doctor. Rogers excused himself. saying. "I am sorry about this. but these things happen when you are a dual career household. Celeste. sit with Nick for a bit and nd out what questions he has about the survey ndings. Then take a shot at the analysis. and we'll meet about it tomorrow afternoon. I am sure that Cory .Junior will be over his stomach ailment by then.'r After meeting for about twenty minutes. Brown understood that the Advanced Automobile Concepts division principals were encouraged by the ndings of the survey which indicate that there is substantial demand for the various types of highmileage hybrid automobiles under consideration. Depending on development costs. prices. and othernancial considerations. it seems that any one or a combination of the hybrid automobiles could be viable. The next step in their planning is to identify the target market for each hybrid automobile type under consideration. This step is crucial to market strategy as it is known that the more precise the target market denition is. the more specic and pinpointed will be the marketing strategy. For a rst cut at the market segment descriptions. the survey included the following commonly used demographic factors. . Gender - Maritalstatus I Age category - Education category - Income category - Home town size category While the survey measured the likelihood of buying each hybrid type. Brown learned that Thomas considers preferences to be a better measure; because the hybrid model descriptions included seat size; mpg estimates; and styling notions. Yourtask is to apply appropriate differences analysis to your Moncepts XL Data Analyst data set to determine the target market descriptions for each of the five possible hybrid models. \"I _ Super cycle one-seat model; 12D+ mpg city 2. Runabout sport two-seat model; 9|] mpg city,12t] mpg highway 3. Runabout with luggage two-seat model; BI] mpg city.11i] mpg highway 4. Economy four-seat model; 3ft} mpg city.1i]i] mpg highway 5. Standard fourseat model; so mpg city. BU mpg highway Chapter 13 Summary of target market profiles findings. Runabout Demographic with variable Super Cycle Runabout luggage Economy Standard one-seat Sport two- two-seat four-seat four-seat hybrid seat hybrid hybrid hybrid hybrid Gender Males Marital Unmarried status Age 18-24 Education Less than H.S up to some college Income Under 25K Home town 1 million or size more