Your task is to apply appropriate differences analysis using the surveys desirability measures in your GlobalMotors.sav SPSS

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Your task is to apply appropriate differences analysis using the survey’s desirability measures in your GlobalMotors.sav SPSS dataset to determine the target market descriptions for each of the five possible automobile models:
1. 1-seat all-electric
2. 4-seat all-electric
3. 4-seat gasoline hybrid
4. 5-seat standard hybrid
5. 5-seat standard size gasoline
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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