Question: Your task is to apply appropriate differences analysis using the surveys desirability measures in your GlobalMotors.sav SPSS dataset to determine the target market descriptions for

Your task is to apply appropriate differences analysis using the survey’s desirability measures in your GlobalMotors.sav SPSS dataset to determine the target market descriptions for each of the five possible automobile models:
1. 1-seat all-electric
2. 4-seat all-electric
3. 4-seat gasoline hybrid
4. 5-seat standard hybrid
5. 5-seat standard size gasoline

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The nominal demographic variables are Hometown size category Gender Marital status Age category Education category and Income category Only gender and ... View full answer

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